The portrait of Che Guevara with a cigar in his mouth is one of René Burri’s most celebrated photos, a picture he shot in Havana in 1963. This image appears on a number of objects such as T-shirts, caps and wine bottles. Even though the picture is protected by a copyright, the spread of its usage on merchandise across five continents prevents the control of the rights, thus depriving its author of any income from the picture. The exhibition Révolution à vendre illustrates how a photographer can lose control of his/her image.
A Festival Images (Vevey) production
Copyright in photography will be the main topic of a discussion during the Festival Images