Moa Karlberg


Watching You Watch Me

Born in 1984, Moa Karlberg lives in Stockholm. In 2010 she won the Swedish Picture of the Year first prize, in the ‘Portrait Series’ section. The aim of her Watching you watch me is to experiment with how close a photographer can get to their subject without acting illegally. The Swedish artist took portraits of strangers by placing a photographic device behind a one-way mirror: in this way, she captured the exact moment when passers-by stared at themselves. This ingenious installation divulges the expression on someone’s face when they glimpse their own reflection. For Festival Images, the photographs are printed on backlit fabrics in the windows of the Rivage, so as to resemble the process devised by the artist.

Moa Karlberg, Watching you watch me, 2009
Watching You Watch Me: Have a look at the gallery