A first Festival Images Vevey 2020 project is already circulating!

Until the announcement of the full programme in July, keep your eyes peeled: the first project will be unveiled on the roads of the Vaud Riviera with mysterious giant photographers adorning a Vevey-Montreux-Chillon-Villeneuve transport company (VMCV) bus.

Over the last few days, a surprising bus may have caught local people eyes in Vevey. A public transport bus has been decorated with a selection of images collected by graphic designer Alberto Vieceli, all in the colours of Festival Images Vevey, which will take place from
5 to 27 September 2020.

There are many ways to hold a camera. From the most conventional to the most unexpected, Vieceli presents with his project Holding the Camera, images drawn from advertising campaigns, instruction manuals and promotional leaflets. The Zurich-based graphic designer creates an inventory of positions adopted when taking a photograph in the bygone analogue era.
He investigates how to look through a viewfinder, how to tilt a camera, how to hold it at waist level, horizontally or vertically…

Both technical and outlandish, these graphic-enhanced archives by Alberto Vieceli will be displayed indoors at the Swiss Camera Museum for Festival Images Vevey in September.
A section of the project will be visible as an installation outdoor, on a regional public transport bus as from today.

 

EXHIBITION

Festival Images Vevey
From 5 to 27 september 2020
Holding the Camera by Alberto Vieceli
At Swiss Camera Musuem, Vevey (Switzerland)