No 23 Antonina GugalaPoland (1989)
Antonina Gugala’s project explores various aspects of professional portrait photography. The artist has documented shop windows of more than 80 photography studios still in operation in Warsaw. She thus highlights the presence of these local businesses as well as the slow death of these small photography trades. In each listed studio, the artist also had an ID photo taken, the most ordinary portrait. These apparently standardised clichés reflect the style and fantasy of each photographer. This series is exhibited next to one of the city’s oldest photography studios, which will be closing its doors in September 2018 after 70 years in operation.