Guido MocaficoItaly (1962)
Called upon by the greatest luxury brands, Guido Mocafico is one of the undisputable masters of still life and “packshots” – a type of shooting typical of high-end commercial photography. This series presents a collection of inexpensive perfume bottles from outlet shops in the Parisian neighbourhood of Belleville, which Guido Mocafico has been collecting for the past 25 years. The photographer shoots these suggestively-shaped and evocatively-named bottles like luxury products. As a form of amusing tribute to his numerous works for the luxury industry, Mocafico highlights the omnipresence of brands in consumer society by immersing us in the heart of this parallel perfumery market. These photographs are exhibited on the façade of the city’s largest shopping centre and the original bottles are on display in showcases in Salle del Castillo.
Original scenography by Festival Images Vevey
Produced with the support of Centre Manor Vevey
The images of this series are taken from the book 101 Packshots, published by the artist in 2013
In the ‘indoor exhibition’ section, Festival Images presents Blaschka, another project by Guido Mocafico