Program 2018

No 50 Pachi Santiago

Spain (1980)

Copying Claudia

For several years, Pachi Santiago has been reproducing the most iconic photographs of German model Claudia Schiffer. Between fascination, admiration and obsession, he mimics the style and attitude of his muse. As he projects himself in the character of this feminine icon, the photographer ultimately expresses his own personality by revealing his own uniqueness, blurring the boundaries between genders. Presented for the first time in Switzerland for the 30th anniversary of the famous model’s career, this long-term piece fuels reflection on the creation of the self-image through idols manufactured by the media.

Original scenography by Images Vevey in association with the artist