Pet Sounds
Pet Sounds is a series of vinyl covers showing musicians posing with animals. Alberto Vieceli collects 320 record covers of all styles. Brigitte Bardot and her cat or Michael Jackson with a tiger: the portraits are as bizarre as they are touching. The artists often pose with their pets, adding a personal dimension. Highlighting their similarities and the commercial strategy of the labels, Vieceli also reveals a surprising photographic genre that combines animal imagery and glamorous portraiture. Aimed at music lovers and fans of vernacular imagery, the installation offers a ‘doggy’ experience.
To see the virtual tour in 3D
Holding the Camera
First presented at the Biennale Images Vevey in 2020, Alberto Vieceli’s series Holding the Camera is given a renewed presentation at Images Gibellina. Drawing on images collected from camera manuals, advertisements, and specialist magazines, Vieceli compiles a playful yet precise inventory of photographic gestures from the analogue era. How to look through a viewfinder, tilt the camera, hold it at waist level, or hide it behind one’s back: a repertoire of codified poses performed by models who pretend to take photographs without ever pressing the shutter. By revealing this bodily grammar, now largely obsolete, the project reflects on the rituals that once shaped our collective imagination of photography, at a time when images are made with a simple swipe of a finger.
Holding the Camera
Alberto Vieceli is a graphic designer based in Zurich and a collector of images. His latest editorial project is presented as a typology, cataloguing the many ways you can hold a camera, from the most typical to the most unexpected. Using images from advertising campaigns, instruction manuals and promotional leaflets, Alberto Vieceli creates an inventory of positions adopted when taking a photograph during the bygone analogue era. He investigates how to look through a viewfinder, how to tilt a camera, how to hold it at waist level, horizontally or vertically… Enhanced by graphics, these archives appear both technical and outlandish. They are presented indoors in the Swiss Camera Museum, as well as outdoors, displayed on a regional public transport bus.
Produced by Images Vevey and Swiss Camera Museum with the support of Vevey-Montreux-Chillon-Villeneuve transport company (VMCV) bus
Scenography : Balmer Hählen and Alberto Vieceli.
