Martin Parr

United Kingdom (1952)
Festival Images Vevey
2016
You and Martin are a Pa(i)rr

Created specifically for Festival Images, the immersive photo booth uses a green screen colour separation overlay to allow visitors to insert them- selves into a selection of iconic images by Martin Parr. The You and Martin are a Pa(i)rr installation invited festivalgoers to find their spot in these apparently mundane scenes of life, just like the British photographer would in his souvenir portraits from his travels. This was an opportunity for everyone to look at these famous shots from a new perspective and try to find an original way to interact physically with the subject and composition of the selected image, in other words, to “pair up with Parr”.

Festival Images Vevey
2016
Think of Switzerland

For 40 years, the unmissable Martin Parr has been delivering a biting vision of modern society and its shortcomings, pointing to the excesses of the leisure industry and mass tourism. Drawn from a series on Switzerland and its many clichés, the photograph of a vacationer admiring the mountains in Zermatt, as if he were encrusted in the panorama, was displayed in monumental format on one of the town’s largest facades. This over 500-m2 installation Think of Switzerland was conceived in such a way that, from a given viewpoint, it created the illusion of continuity with the actual alpine landscape behind the building.

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