Outdoor
What would happen if we let algorithms dress us? This is the question Romain Mader asked himself when he founded Get the Look! He set himself a challenge: to follow the recommendations of his smartphone’s algorithm and order clothes from online stores as suggested, without making any personal choices. Since the algorithm is influenced by his and his partner’s browsing activity, the result would be expected to match their style and personality. In his studio, the artist adopts a number of incongruous postures. By examining the sales techniques and marketing tools used by fast-fashion websites to encourage consumption, the series ironically denounces industry induced addiction. Through the example of fashion, Mader universally reveals the influence of algorithms on our lives.
Exhibition layout and design by Images Vevey and the artist
In collaboration with Cinérive SA and at the occasion of the 60th anniversary of the Cinéma Astor
