Dieter Graf

In the early 1990s, publisher Dieter Graf released Point It, a small picture book conceived as a survival kit for globetrotters. The simple and pragmatic photographs figure food, basic yet essential items, or situations encountered when traveling abroad. With over two million copies sold since, this ingenious travel companion serves as a translator for travelers worldwide. Presented for the first time in the framework of a visual arts festival, the series illustrates how photography has become a universal language.